If MR's readership continues to shrink at the rate it has been doing since 2000 we may just might see just where the actual cutoff point in its viability is in coming years. Being a hobby composed largely of Baby Boomers, model railroading stands to face a progressive readership decline over the course of the next 10 years, or so. That said, I would note that based on what I saw working nearly 20 years as a monthly columnist for another hobby magazine publisher, it would appear that a readership of around 50,000 is required to keep today's hobby magazines viable. All things considered, MR was the magazine that started the company in the first place and I think they would do everything they could to keep it afloat. As I've voiced here previously, Kalmbach might well be in a financial position of supplement the finances necessary for the publication of MR through shifting profits from one or more of its various endeavors (note the ever increasing number of DVDs and "special" issues they are generating lately). I would have to say that given the extensive range of other publications it promotes, that Kalmbach itself is probably not in any immediate danger assuming other of its publications are not also in a similar situation. Can anybody speculate on the financial status of Kalmbach? I hope that they are not in a situation like Carstens was in. I liked RMC even better, but it has been difficult for me to find it ever since Carstens went belly up. MR for me tho, and this is just personal, does not have the 'magic' that it once had. Granton junction wrote:Years ago I always looked forward to MR and RMC. It could always be counted on to be jam-packed with exciting ads for new products, new projects, or modeling techniques, along with often bringing the year's best layout articles and holiday-oriented photos.all crammed into 200+ pages! Boy, do I miss those golden days in the hobby! I look back fondly on the era when we all couldn't wait to see the arrival of MR's December issue appear in our mailbox every year. But after two decades drifting that saw a steadily disappointed and declining readership I fear that this effort, initiated back in 2015-16, may prove to be too little coming too late. After nearly 15 years of very weak content MR has attempted to turn itself around and return to the sort of superior modeling material that kept it the hobby's premier publication decade after decade.
Modelrailroader video plus plus#
Average readership for the past year dropped to 100,313 (it peaked at 224,000 twenty years back), a nearly 15,000 drop from 2016! At the same time, the year's final issue garnered a reported circulation figure that fell below 100,000 for the first time in perhaps 35 or 40 years! Similarly, during the past year the magazine's Video Plus arm's saw subscription numbers show only weak growth. Model Railroader Magazine's circulation figures for 2017 are out in the January 2018 issue and indicate that MR took perhaps the most dramatic hit in readership numbers, percentage-wise, during 2017 as I've seen in quite some years.
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